Building a Solid Foundation: How to Create Core Values for Your Company

Engagement & Motivation
June 12, 2023

Core values are the guiding principles that define the identity, culture, and purpose of a company. They serve as a compass, directing employees' behaviors, decision-making processes, and interactions with stakeholders. Creating well-defined core values is crucial for aligning the organization, attracting like-minded talent, and fostering a positive work environment.

In this article, we will explore a step-by-step approach to help you create meaningful core values that resonate with your company's vision and mission.

Step 1: Define Your Company's Vision and Mission:

Before diving into core values, it's essential to have a clear understanding of your company's vision and mission. The vision represents the long-term aspirations and goals, while the mission outlines the purpose and how the company aims to achieve its vision. These elements provide a solid foundation for developing core values that support and reflect your company's overarching objectives.

Step 2: Identify Your Company's Beliefs and Principles:

Gather key stakeholders, such as founders, executives, and employees, to engage in a collaborative discussion about the beliefs and principles that define your organization. Ask thought-provoking questions like:

  • What values do we hold dear as a company?
  • What behaviors and characteristics do we want to encourage and embody?
  • What principles guide our decision-making processes?

Encourage open and honest conversations to ensure diverse perspectives are considered. Aim for consensus and focus on selecting values that are authentic and relevant to your company's culture.

Related article - Inclusive Communication in the Workplace: Why it Matters and How to Achieve It

Step 3: Keep It Concise and Memorable:

While it's tempting to create an extensive list of core values, it's important to keep them concise and memorable. Three to five core values are generally sufficient to ensure clarity and ease of understanding for employees and stakeholders. Avoid generic or clichéd statements and strive for specificity and uniqueness that truly differentiate your company.

Step 4: Make Them Actionable:

Effective core values go beyond mere statements on a website or office walls. They should inspire and guide employees' actions on a daily basis. To make your core values actionable:

  • Define observable behaviors associated with each value.
  • Provide examples of how these behaviors manifest in various aspects of the organization.
  • Integrate core values into performance evaluations, hiring processes, and employee recognition programs.

Step 5: Communicate and Reinforce:

Communicating core values consistently and regularly is crucial for their successful implementation. Use multiple channels, such as company meetings, newsletters, intranets, and training sessions, to reinforce the importance of core values and share stories that exemplify them in action. Leadership must lead by example, embodying the core values and integrating them into their own decision-making and communication.

Step 6: Integrate Core Values into Processes:

To truly embed core values into your company culture, integrate them into various aspects of your organization. Incorporate them into recruitment and onboarding processes, performance evaluations, employee recognition programs, and internal communications. Reinforce the values through storytelling, sharing success stories that exemplify the values in action.

Related article - How to balance workplace culture and employee productivity

Step 7: Embrace Consistency and Accountability:

Consistency is key to fostering a strong culture based on core values. Leaders and managers must consistently model the values in their behavior and decision-making. Encourage open discussions about the core values and provide regular opportunities for feedback and reflection. Hold employees accountable for upholding the values and address any behaviors that are not aligned with them.


Creating core values for your company is a deliberate and collaborative process that sets the foundation for your organization's culture. By aligning core values with your vision, involving employees, and ensuring that the values are actionable and integrated into various processes, you can create a shared sense of purpose and guide your company towards success. Embrace the power of core values as a driving force that shapes behaviors, decision-making, and the overall identity of your organization.

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Aaron Carr